Hunan Zhiming Brand Management Co., Ltd. was founded in 2015, starting from Taobao e-commerce. In 2018, it was attracted back to Hunan from Shenzhen by Tianxin District, Changsha City. The company currently has more than 400 employees, 3 independent office buildings, and 5,000 square meters of modern logistics warehousing. Its business mainly covers two major sectors: market-oriented operations and brand mass innovation.
Since its development, it has established a mature market-oriented operation model and has built deep cooperation with domestic and international e-commerce platforms such as Tmall, JD.com, Vipshop, Xiaohongshu, and Amazon. It owns more than 100 stores, and its products involve health foods, beauty and personal care, medical devices, family planning products, as well as outdoor and home products.
At present, the company is committed to creating an e-commerce industry chain driven by brand culture and has cultivated 6 independent brands, including "Tamujin", "Ci Tianshi", and "Kong Aitang". In the next 3-5 years, the company will provide young entrepreneurs with comprehensive support in platforms, resources, technology, and other aspects. It plans to cultivate 50 small and medium-sized e-commerce brands, train 600 brand partners, and build Zhiming Brand into "China's most influential (e-commerce) mass innovation enterprise".
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