[Company Profile of Century Mingde] Century Mingde is a well-known新一代 Tsinghua alumni enterprise and a company listed on the Innovation Tier of the New Third Board (stock code: 839264). It focuses on domestic and international study tours, summer and winter camps for primary and secondary school students, as well as teacher training and education forums. It has a full product system of more than 500 kinds of social practice and quality education programs, including domestic camps, international camps, parent-child camps, teacher training, and education forums. Since 2006, it has successfully provided high-quality educational services to millions of teachers and students from nearly ten thousand outstanding primary and secondary schools at home and abroad. Headquartered in Tsinghua Science Park, Beijing, Century Mingde has more than 300 full-time employees and more than 10,000 full-time and part-time counselors from famous universities such as Tsinghua University, Peking University, Renmin University of China, Beijing Normal University, Fudan University, Shanghai Jiao Tong University, Zhejiang University, and Nanjing University. It has branches in Shanghai, Shaanxi, Jiangsu, Hubei, Fujian, Anhui, Hunan, Shandong, Inner Mongolia, Henan, and other places. As a member unit in the Chinese mainland of the International Camping Fellowship (ICF), Century Mingde was the first in the summer camp industry to pass the ISO9001 quality management system certification. Since 2015, it has successively participated in the drafting of national industry standards such as those for overseas study tours for primary and secondary school students and study tour service specifications, and has established a global, full-product, full-process study tour and summer/winter camp service standard and safety system that meets international standards. Century Mingde has an intangible asset management library built with more than 50 registered trademarks, more than 10 volumes of self-compiled motivational textbooks, 4 copyrights, and 20 software copyrights, as well as standardized and professional activity organization processes and management systems. The full product line of Century Mingde study tours includes domestic study camps represented by Beijing, Shanghai-Hangzhou, Xi'an, Guangdong-Hong Kong, Qilu, Jiangnan, Xiamen, and grassland, with the main theme of "one city, one university; one place, one culture"; international study camps represented by the United States, the United Kingdom, Australia, the three Nordic countries, France-Italy-Switzerland, Japan and South Korea, and Singapore, with the main theme of "one country, one style; one continent, one civilization"; customized themed camps represented by intangible cultural heritage, Belt and Road, literature and invention competitions, and study tour volunteer teaching, with the main theme of "one camp, one theme; one journey, one growth"; cultural and natural feature camps such as the Road of Su Dongpo, Wuhan Three Gorges, South-to-North Water Diversion, aerospace technology, future leaders, little diplomats, and Penguin Island exploration; as well as the Mingde social practice classroom, a series of quality expansion projects, and Chinese cultural experience camps for international youth. In addition, the "classroom on the move" designed according to study tour course objectives is also an important part of Century Mingde's study tour system. Education is about passion, and Century Mingde is committed to improving the core competencies of young people across the country and even all citizens. Since 2006, it has successfully held 15 national basic education learning conferences and China Education Mingde Forums, as well as more than 100 local sub-forums. Tens of thousands of local education bureau directors and primary and secondary school principals from all over the country, Hong Kong, Macao and Taiwan, and abroad have attended the conferences to jointly consider and promote the reform and progress of Chinese education. With the principle of "Mingde benefits teachers and inspires people," the Century Mingde Education Research Institute is based on basic education training and extends to many other education and training fields such as preschool education, vocational education, and civil servant education training, involving research on many hot education issues. Century Mingde actively builds the "Roman Alliance" and realizes talent gathering, brand focus, business aggregation, and industry fusion on the Mingde "Republican Win-Win Platform." Its participating and controlling enterprises include Qingqing Tribe, Mingde Letu, Mingde Camp, Mingde Global, Buzhi Culture, Mingde Exhibition, and Haixing Zhiyun. In terms of demographic structure, it extends from primary and secondary school students to college students and even adults; in terms of the business chain, it extends from study tours and teacher training to cultural dissemination and camp industry. Century Mingde continuously promotes the curricularization of study tours and the professionalization of study tour mentors, and by building a study tour think tank, it is committed to implementing the promotion of study tour concepts, regional exchanges, project research, course design, textbook compilation, mentor training, project incubation, and many other tasks. In addition, through the development and construction of Mingde Future Study Camps, it strives to create off-campus camp education spaces and international youth exchange centers with high safety and strong educational value, ultimately achieving the educational goal of comprehensively improving the core competencies of Chinese students and the fundamental educational task of fostering virtue through education. More than ten years of inspiration, the persistence of responsibility, and the upholding of spirit; more than ten years of education, the irrigation of thought, and the inheritance of culture. Study tours are an oasis of the soul carrying love and hope; Century Mingde is a sunny companion on the path of youth growth.
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