Deyi Life Network (*) is the most influential life consumption community portal website in Hubei Province. Officially established in May 2008, it is the most active platform for sharing consumption information, a hub for understanding trendy consumption news, and a frontier media guiding fashion consumption. Deyi Life Network has gathered over 700,000 users with the strongest enthusiasm for fashion consumption, sharing their real and vivid consumption experiences across various life domains including shopping, marriage, home furnishing, decoration, parenting, tourism, real estate, automobiles, food, sports, and culture. It serves as a consumption consultant and life guide for friends who love life, and is hailed by "Yifen" (fans) as the "almighty Deyi". As of July 2015, the website had over 700,000 registered users, 600,000 daily unique visitors, monthly coverage of 8 million users in Wuhan, and average daily page views of 2.6 million. Among local community websites nationwide, it ranks first and has received multiple awards such as the Most Popular Award and the Most Commercial Value Award from professional institutions.
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