随着医改的不断深入，临床医药受到基药零差价以及抗生素和输液管制等因素的影响，使得基层医疗门诊的经营面临巨大的挑战。面对诊疗手段的同质化和单一化，大部分诊采用降低治疗费用和药品价格来赢得患者，致使医疗门诊医生这项高风险的职业并来得到相应的高额回报。降低医疗风险，增强门诊影响力，提高经济效率，成为医生医疗门诊经营的*目标。由《中华中医药学会》主导，《亚宝药业》承办的《春播行动》中医透皮技术即穴位贴敷疗法临床应用的社区培训是专门针对门诊医生的一项中医药适宜技术的推广项目。
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