NBL

Company Profile:
Guangzhou Newbie Nutrition Technology Joint-stock Co., Ltd. (hereinafter referred to as the "Company" or "NBL") was registered and established in June 2011, with its headquarters located in the bustling core CBD area of Guangzhou. In December 2015, the company completed its shareholding system reform. The main business includes research and development, sales, service, and brand operation of dietary nutritional supplements and other products. Currently, the company's products mainly target infants aged 0-3 years, pregnant women, and lactating mothers. The company owns independent brands such as "Newbie", "Congyun", and "Baiduole". The "Newbie" series products are all original imported products from New Zealand, covering dietary nutritional supplements and supplementary foods for infants. The core product, lactoferrin, entered the Chinese market as early as 2009; the "Aikana" series is one of the few original imported infant formula goat milk powders in China, using a full goat whey formula, and is also a core product of the company. The company has established a comprehensive online and offline sales system and a high entry barrier for its sales network. To date, the company has developed more than 170 distributors, with over 8,000 offline terminals, and its offline sales network covers 28 provinces, cities, and regions across the country.
"NBL" owns its production base abroad, with a factory area of over 5,000 square meters, using both international and domestic production lines that meet international cGMP and New Zealand MPI requirements. It is a benchmark enterprise in New Zealand's production industry and has realized an innovative full-industry-chain development strategy of "technology R&D - production - customs clearance - channel development - sales - talent pipeline development - terminal service", which is continuously refined. "NBL"'s global marketing strategy covers Europe, the United States, China, Southeast Asia, Australia, and other regions, while constantly strengthening channel development, including distributors, e-commerce, traditional channels, and innovative channels, and improving systematic process management and talent management systems.
"NBL" will remain true to its original aspiration, forge ahead with determination, and uphold the brand belief of "Caring for families, only for home", protecting