KOSOOM Lighting

KOSOOM is an Italian lighting brand, mainly focused on commercial lighting. The company is located in Milan, Italy, and has been dedicated to the supply chain business for nearly 20 years, with products offering absolute advantages and cost-effectiveness. Our European offline companies are strong and continuously growing, with annual offline GMV in Europe reaching RMB 200-300 million. We have thousands of square meters of warehouses and showrooms, 12 factories worldwide, and several domestic factories located in Shunde, Foshan, Guzhen, Zhongshan, etc. We also have an overseas layout, with KOSOOM subsidiaries operating in South Africa and Vietnam. The company currently has hundreds of employees. The Shenzhen branch belongs to our cross-border e-commerce department and is responsible for all online business segments.
The company began investing in the European layout offline in 2017, with its own self-built warehouse and a complete branch system in Milan, Italy. There are physical stores of its own brand in many places in Europe. The independent website business began operation at the end of 2022, adopting a strategy combining online and offline. All our products are shipped directly from Italy, offering strong market competitiveness.
The online business of our Shenzhen e-commerce department was established in 2022, focusing on developing online business: committed to improving the development strategy combining online and offline, thereby helping to provide professional supporting lighting solutions for various commercial lighting needs.
We currently have 10 websites. These 10 websites are all official websites of our brand and are entirely operated by the company team. Major European countries each have their own independent minor-language websites with different country domains! Covering the whole of Europe!
Our websites mainly rely on natural search traffic (accounting for more than 80%), with the rest from direct visits, advertising, social media, etc. The main customers are small B-end clients, and there is an online mall.
This is the business analysis of our online business. The Shenzhen e-commerce department is responsible for the cross-border e-commerce independent website project for the whole of Europe, with traffic channels mainly based on SEO and social media. The current team has multiple SEO specialists, multiple program development engineers, designers, etc.