Beijing Zhenyan Lishe Trading Co., Ltd.

Zhenyan Lishe Trading Co., Ltd. was founded by Li Hua*** in 1998. It is an innovative cosmetics trading company integrating R&D, production, planning, sales and service, covering e-commerce and offline traditional channels with multiple brands and multiple channels. Its headquarters is located in the golden business district of Wangjing, Beijing, and it has successively set up branches in Shanghai, Seoul and Hong Kong.
After 20 years of development, Zhenyan Lishe has formal brand introduction channels, a professional supply chain management system, and an operation team with considerable scale and planning capabilities. It has good cooperative relations with well-known domestic and foreign raw material suppliers, packaging material suppliers and distributors, and has become a well-known enterprise in the domestic daily chemical agency field.
At present, the company acts as agent for many brands such as Somang of South Korea, Nature Republic, Beyond, and the German household cleaning brand Kret, and many of its product series have long been in the forefront of the industry.
In 2012, the company entered into a strategic cooperation with South Korea's Pool Pantech Co., Ltd. and introduced its main brand PF79 into China for joint development. As a professional sunscreen brand, PF79 proposed the three-stage skincare concept of "before sun exposure, during sun exposure, and after sun exposure", meeting the needs of domestic female consumers for protective sunscreen products. In addition, it independently developed beauty products such as Liflie and Badi, which are favored by young women.
The company has always adhered to the corporate purpose of "spreading beauty through the way of nature", and extensively carries out cooperation with South Korea, Japan, France, Germany and other countries in creative design, scientific and technological R&D, raw material procurement and many other fields, aiming to provide consumers with "safe, natural and effective" products, and to achieve itself in the process of achieving customers!
Company philosophy:
Corporate vision: High-five with the world through brands
Corporate mission: Link fashion, win the future with wisdom
Core corporate values: Customer***, 100% execution, embrace change, never give up, teamwork, hold fast to beliefs
Business philosophy: Customer, Employee, Organization (upstream and downstream enterprises with cooperative relations with the company), (CEO) achieve oneself in the process of achieving customers
Company name: Beijing Zhenyan Lishe Trading Co., Ltd.
Company homepage: *******************/
Company stores:
Somang Flagship Store: ***********************
Somang Official Self-operated Flagship Store: *******************/index-1000002706.html