BluePay

BLUE is a leading full-process digital new retail platform in Southeast Asia, covering tens of millions of users in multiple countries through a business model of offline physical shelves plus online virtual shelves. BLUEmart has become a * for users shopping in many places in Southeast Asia. The offline physical shelves meet users' immediate consumption needs through the retail model of smart vending machines, providing a variety of convenience goods such as drinks and snacks; the online virtual shelves meet users' planned consumption needs through an e-commerce model of group buying plus self-pickup points, providing massive high-cost-performance products; at the same time, through the licensed company BLUEpay, which holds a third-party payment license, it has built a payment network that digitizes offline funds through cashin. Combining online and offline, the digital closed loop of funds and logistics drives BLUE to upgrade the retail user experience of "people, goods, and places," growing rapidly in the Southeast Asian market. In 2020, BLUE continues to move forward with the vision of "becoming a technology retail company serving 200 million consumers in Southeast Asia by 2030" and the mission of "technology retail, convenient life."