[Summary] Striving to become the national "national team" of rural e-commerce in
China Co-op E-commerce Co., Ltd. is a wholly-owned subsidiary of China Co-op Group. With a registered capital of 3.6 billion yuan, the company aims to serve agriculture, rural areas, and farmers, and is committed to building a first-class comprehensive service platform for agricultural product supply chains, jointly constructing a new ecological circle for agricultural product supply chains in the Internet era with all parties in the industry chain. Its main businesses include the cotton e-commerce segment and the agricultural product e-commerce segment. The cotton e-commerce segment is constructed and operated by the National Cotton Trading Market. Established in 1999 in accordance with Document No. 42 of the State Council of 1998 and hosted by the All-China Federation of Supply and Marketing Cooperatives, the National Cotton Trading Market mainly serves the national macro-control of cotton and promotes the standardized development of the cotton industry. Since its inception, the National Cotton Trading Market, based on its positioning as a "comprehensive service platform for cotton supply chains," has built a comprehensive business operation system encompassing four service segments: trading, supply chain finance, logistics supervision, and data information, as well as a business support system including customer service network systems, third-party supervision network systems, business operation and risk prevention systems, and technical support systems. The service content covers various aspects of production and operation. The agricultural product e-commerce segment is constructed and operated by "Gongxiao ejia". As a comprehensive service platform for agricultural product e-commerce, "Gongxiao ejia" is the tool deployed and promoted by the All-China Federation of Supply and Marketing Cooperatives to advance agricultural product e-commerce work across the entire system. By promoting the integration of online and offline resources, it has initially formed a nationwide network layout across the country. At the same time, under the guidance of the Ministry of Finance, the State Council Leading Group Office of Poverty Alleviation and Development, and the All-China Federation of Supply and Marketing Cooperatives, "Gongxiao ejia" is responsible for the construction and operation of the online sales platform for agricultural and sideline products from impoverished areas (namely, the "Poverty Alleviation 832 Platform"). This platform integrates "trading, services, and supervision" into one, achieving one-stop aggregation of online display, online trading, logistics tracking, online payment, and product traceability for agricultural and sideline products. It serves as a trading platform for procurement units at all levels to purchase agricultural and sideline products from 832 impoverished counties, and also provides channels for the whole society to widely participate in the procurement of agricultural and sideline products from impoverished areas. Through vigorously implementing consumption-based poverty alleviation, it helps impoverished areas cultivate and develop distinctive industries, forming a long-term mechanism for stable poverty alleviation, and promoting the stable poverty alleviation of impoverished populations and the sustainable development of industries in impoverished areas. Address: Floors 3, Buildings B and C, China Co-op Group Tower, No. A1 Xuanwumenwai Street, Xicheng District, Beijing. Tel: 010-5933 6000. E-commerce company official website: *; Agricultural product e-commerce segment (Gongxiao ejia) website: *; Poverty Alleviation 832 Platform website: *; Cotton e-commerce segment (Trading Market) website: *; "e Mianwang" website: *; "i Mianwang" website: *; China Cotton Information Network website: *
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