Dasheng Media

Dasheng Media was founded in 2009, with its headquarters located in the Guixinyuan Residential Community of Hunan Broadcasting System. Hunan Dasheng Media Co., Ltd. was initially responsible for the overall advertising operations of Hunan Broadcasting System. In 2013, the company completed its first capital increase and share expansion, with registered capital reaching 30 million RMB, and its focus gradually expanded from advertising operations to program content production, film and micro-film production and distribution, etc. The biggest difference from independent media companies in the market is that Dasheng Media, in line with the reform of the broadcasting system, has established a vertical cooperative relationship with Hunan Broadcasting System, integrating outstanding producers from various channels of the broadcasting system, directly participating in the revamping and production of programs for various channels of the broadcasting system, with channels participating in management, and the company enjoys full copyright of programs outside the Hunan market.