Yonghua Xinyun

Yonghua Xinyun Cultural Industry Group, rooted in the profound heritage of China's five-thousand-year traditional culture, integrates high-level and comprehensive intangible cultural heritage resources, and has gradually become a large cultural industry group led by cultural industry investment, with coordinated development of financial investment and industrial real estate. It has built an authoritative platform covering the entire chain of R&D, design, production, marketing, and services with cultural industry operations at its core, forming a multi-functional cultural industry cluster integrating e-commerce, cultural tourism, performing arts and exhibitions, training and exchange, and industry incubation. As a strategic partner of UNESCO in the field of intangible cultural heritage, Yonghua Xinyun has been actively creating an international intangible cultural heritage expo park, leveraging its rich intangible heritage resources and industrial advantages, and is committed to the protection, inheritance, and development of intangible cultural heritage. It has successfully established a dual-track operation platform combining an internet vertical e-commerce and a physical expo park.

With the vision of "Industrializing intangible heritage parks, and realizing the Chinese Dream of cultural renaissance," the Group has conducted in-depth cooperation with Chinese and foreign cultural authorities such as UNESCO, the China Intangible Cultural Heritage Protection Center, and the China Association for the Protection of Intangible Cultural Heritage, becoming a pioneer in the intangible heritage industry platform. At the same time, it has proposed the [1+N] strategic model, linking N cultural experience parks around the world through one international intangible heritage internet platform [eFeiyi], to build a top-tier brand in the cultural industry platform.