Baoxiang Finance

The group is an internet financial platform focusing on agricultural supply chain. In November 2016, it received a billion-yuan strategic investment from Cinda Financial Holding (Ningbo). The company is registered in the China (Shanghai) Pilot Free Trade Zone with a registered capital of 100 million yuan, fully paid-in. The company was officially launched in April 2015. It serves small and micro enterprises in the supply chains of listed agricultural companies and leading enterprises that have guarantees from core enterprises, providing safe and stable financing and investment services for small and micro enterprises, the rural economy, and inclusive finance. As of August 2017, the platform facilitated transactions of nearly 4.6 billion yuan, with registered users reaching 1.16 million. In 2015, the platform launched the "Zhu Nong E Zhan" product, which focuses on agricultural trade markets, becoming an inclusive financial product specifically for agricultural wholesale markets, effectively helping first-tier wholesale merchants in agricultural markets obtain convenient, efficient, and low-cost financial services, and was reported by mainstream media including CCTV. Subsequently, the "Shang Hui Yi Zhan" product was launched and attracted the favor of Wall Street investment tycoon Jim Rogers, who registered and invested. As an innovative financial service model innovator, producer of customized wealth management products, and provider of professional asset allocation solutions, the company was awarded the title of "Top 20 Shanghai Internet Finance Companies in 2015", became a standing director unit of the China Association for Quality Agricultural Products Development, a director unit of the Shanghai Internet Finance Industry Association, and received the "Golden Shell Award" for Excellent Internet Financial Innovation Institution in 2015, as well as awards such as "China's Best Internet Financial Business Model Innovation Award" and "Internet Finance Model Award". It also co-released the "Internet + Supply Chain Finance Innovation Report" with Zero One Finance, which sparked enthusiastic responses in the industry. To date, the company has independently developed three innovative financial technology systems, filed five national patent applications, obtained 56 computer software copyrights, and built a bank-level risk control system called "Ivory Risk Control", forming a deep development model of "Internet + Industry Chain + Finance".