Yier Livestock

Guangzhou Yier Livestock Automation Equipment Co., Ltd. (hereinafter referred to as "Yier"), established in early 1998, is a livestock automation equipment company specializing in the research and development, production, sales, and service of squab (pigeon) equipment. It boasts a first-class R&D and after-sales service team for squab automation equipment, professional and efficient production and processing workshops, and a sound and complete service and quality system. It is the designated technical cooperation unit of the Guangdong Provincial Poultry Research Institute.
Guangzhou Yier Livestock Automation Equipment Co., Ltd. is a leading enterprise in the independent innovation and retail of automated breeding equipment for the pigeon industry. Its hatchery machines are designed with the product concept of "ensuring customers a hatching rate of over 90%." To date, Yier hatchery machines have covered more than 30 provinces, autonomous regions, and municipalities directly under the central government across the country. With high-quality products, highly cost-effective prices, and thoughtful after-sales service, we have established an industry-leading position.

Since focusing on squab breeding equipment, Yier has concentrated all its efforts on the R&D of automated squab breeding equipment. Through unremitting efforts, overcoming numerous difficulties, and drawing on German hatchery machine technology, we have successively launched the dual-air-duct series of squab-specific hatchery machines with high hatching rates. These machines feature automatic temperature and humidity control, automatic egg turning, and over-temperature alarm, making them fully automatic incubation equipment with high hatching rates, simple operation, time and labor savings, especially as a good helper for modern squab breeders to increase production and income. With the assistance of the Guangdong Poultry Research Institute, the Guangdong Pigeon Association, and the Hainan Pigeon Association, R&D of the microcomputer-controlled automatic squab feeding machine began in January 2012. After repeated trials, it was promoted for small-scale use in April 2013. Following repeated experiments and technical improvements, the first promotion and launch conference for the microcomputer-controlled automatic feeding machine was held in Boluo, Huizhou, in September of the same year, receiving enthusiastic responses from squab breeders! As a result, users who adopted the automatic feeding machine easily survived the impact of the "H7N9" avian influenza and the industry-wide downturn and reshuffle in 2013. The promotion and use of Yier's microcomputer-controlled automatic feeding machine has opened up new horizons for the squab breeding industry, revolutionizing it: liberating labor, saving costs, solving the labor problem that has constrained the industry for years, and adding confidence and vitality to the squab breeding industry, thereby gaining enthusiastic support from users!

Main products include:
1. Complete sets of automated squab breeding equipment
2. Temperature and humidity control instruments for hatchery machines
3. Squab-specific hatchery machines
4. Microcomputer-controlled automatic squab feeding machines
5. Water systems and automatic manure cleaning systems
6. Temperature control systems

Partner organizations: Guangdong Wens Group Co., Ltd., Poultry Research Institute of Chinese Academy of Agricultural Sciences, Jiangsu Poultry Research Institute.
Important customers using Yier products: Guangdong Wens Group Co., Ltd., Henan Tiancheng Pigeon Industry, Beijing Youdi Pigeon Industry, Jiangsu Weitekai Pigeon Industry, and Guangzhou Chimelong Xiangjiang Wildlife World Crocodile Park.

Corporate values: "Achieve customer success, prioritize innovation, act with integrity and responsibility, and realize win-win outcomes."

Corporate management philosophy: "Survive by product quality, seek development through technological innovation," combined with the spirit of unity, striving, pioneering, enterprising, and innovation.
Corporate mission and vision: "Committed to becoming a lifelong promoter of automated squab breeding."

Brand interpretation and positioning

At present, the company has covered multiple direct-operated chain stores in Guangdong Province, with a market share of over 65% in Guangdong Province and over 25% nationwide. The market demand for squab and special poultry incubation equipment is strong, and the market gap continues to expand with the rapid development of the industry.

Company team culture
We are a young team. Our pursuit is to continuously surpass ourselves, taking a frontline marketing approach. We possess a composite marketing system covering e-commerce, traditional mail order, and traditional telemarketing. Throughout this process, the team has maintained vitality. We offer team members: meal or accommodation subsidies, regular company-organized activities, and freedom of speech. More importantly, we provide you with a sky to fly freely. We welcome aspiring individuals and managers with rich team experience to join us.


Generous salary and benefits:
We not only provide a complete set of standard employee treatment plans but also care for and protect all employees in terms of living and comprehensive welfare:
1. Six-day, eight-hour work system: giving employees more time to share the joy of work and life with their families;
2. The company provides free meals and accommodation, single rest day, and purchase of five insurances;
3. Bonuses: monthly performance bonuses, year-end performance bonuses (sales personnel also receive substantial commissions);
4. Professional training (onboarding training, on-the-job training, external training, outdoor development, etc.);
5. Festival greetings: on important holidays such as Women's Day, Dragon Boat Festival, and Mid-Autumn Festival, we send you warm holiday gifts;
6. Cultural and sports activities: we regularly organize positive, healthy cultural and sports activities;
7. Annual physical examination: healthy life, healthy work! The company organizes routine physical examinations for employees every year;
8. Good working environment, comfortable accommodation, comprehensive welfare benefits, and broad personal development space;
9. Monthly entertainment activities for employees (such as badminton, basketball, mountain climbing, barbecue, training, employee birthday parties, etc.);
10. The company provides free good food and accommodation, with dormitory standards of 4 persons per room, and 2 or 1 for supervisor level and above;
11. Enjoy national statutory holidays.
Promotion space:
1. Sales track: Sales Representative—Sales Supervisor—Sales Manager—Sales Director;
2. Technical track: Technician—Assistant Engineer—Engineer—Technical Supervisor—Technical Manager;
3. HR/Administrative track: Clerk—Supervisor—Manager—Director.

Factory address: No. 8, Caitang Caotang First Road, Taihe Town, Baiyun District, Guangzhou
Bus route: Take Metro Line 3 to Longgui Exit A, then take Bus 751 to the terminal station of Baitang Industrial Zone, and walk about 7 minutes to arrive.