Jiangxi Hemei Jewelry Co., Ltd.

Jingan Jewelry Co., Ltd. is the exclusive brand operation company authorized by the "Jinyi" jewelry brand, with a registered capital of 1 billion yuan. According to the brand goals of Jinyi Culture, Jingan Jewelry Company plans to establish a presence in 31 provinces nationwide, opening 1,000 retail jewelry stores in each province, fulfilling the corporate strategy of "a thousand cities, ten thousand stores, a hundred-billion enterprise." Currently, the company owns multiple subsidiaries including Jiangxi Hemei Jewelry Co., Ltd., Ruijin Hemei Jewelry Co., Ltd., Anhui Jinjun Jewelry Co., Ltd., Sichuan Jinmayan Jewelry Co., Ltd., Henan Jinyan Jewelry Co., Ltd., and Guangxi Wuzhou Jingui Jewelry Co., Ltd., with over 1,000 Jinyi jewelry stores opened in total.
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Jinyi Culture was established on November 26, 2007. On January 27, 2014, it was listed on the Shenzhen Stock Exchange with stock code: 002721.
The company's main business is the research and development, design, production, and sales of precious metal crafts and jewelry. After listing, the company has continuously expanded diversified business models, making strategic layouts in China's gold and jewelry industry including wholesale and retail channels, intelligent manufacturing, wearable devices, and upstream and downstream industries as well as related industries, and has gradually developed into an excellent platform-based enterprise. Jinyi Culture owns well-known brands such as the century-old brand Yuewang Jewelry (originating in the 27th year of the Guangxu reign of the Qing Dynasty), Guitian Diamond, Baoqing Shangpin, Jinyi Gold, and Jinyi Jadeite.
In 2017, Jinyi Jewelry cooperated with CCTV, becoming a CCTV brand partner alongside Midea, Haier, Gree, BYD, Yunnan Baiyao, and others.
On August 23, 2017, Song Jia, as the "Jinyi Joy Ambassador," personally demonstrated the charm and splendor of joy products, using jewelry to express emotions and interpret the new life proposition of "for happy occasions, choose Jinyi," embarking on a new journey for Jinyi to carry forward Chinese joyful occasion culture.
On October 1, 2017, the Jinyi Nanchang Flagship Store held a grand opening ceremony at Shengli Road Pedestrian Street in Nanchang. Renowned actor Francis Ng personally attended the opening site to unveil the new store and witnessed this brilliant event of Jinyi together with fans on site.
On December 24, 2017, the "Love You, Ten Years As Always" Jinyi Brilliant Night New Year Concert, co-hosted by Jinyi Culture and Jiangxi TV, grandly kicked off at the Hongzhou Gymnasium in Nanchang, Jiangxi, jointly celebrating the great milestone of Jinyi's tenth anniversary; the gala featured awards such as Gold Medal Store Manager, National Sales Champion, and Pioneer Team, inspiring all Jinyi people present to continue working hard and forging ahead in the coming year.
The Jinyi Culture 2018 Terminal New Year Gala was grandly held at the International Convention and Exhibition Center in Anyang City, Henan Province. Jinyi will join hands with the Anyang Municipal People's Government to actively explore the "gold and jewelry + tourism" development model, build a jewelry town, construct a gold and jewelry display and sales center and a gold and jewelry logistics industrial park, and create a gold and jewelry full-industry-chain project radiating across the four provinces of Shanxi, Hebei, Shandong, and Henan.
In 2018, Jinyi achieved new successes, won national brand honors, and continued to write brilliance! In 2019, Jinyi Jewelry, as a national jewelry ***, continues to serve Chinese people with high-quality products as always.