Shaan Tourism Group

Shaanxi Tourism Group Co., Ltd. (hereinafter referred to as "Shaan Tourism Group") is a state-owned capital investment and operation institution authorized by the Shaanxi Provincial Government, established in December 1998. As a pioneer and practitioner leading the innovative development of cultural tourism industry in Shaanxi Province, its core businesses include tourism services, tourism complexes (tourism cultural center areas), tourism culture and tourism technology, tourism investment and finance, and tourism sports, covering ten major sectors and ten second-level groups: shareholding companies, Junjing Group, Ruijing Company, Yan'an Company, Investment Holding Company, Tangcheng Asset Company, Zhongjinlü Company, Rongjing Company, Shaanxi Sports Group, and Industrial Group. It is one of the tourism enterprises in China with the most complete categories, the most complete industrial chain, and prominent comprehensive effects. By the end of 2021, it had received a total of 210 million tourists; the group has a total of 118 wholly-owned, holding, and participating second-level and third-level companies; the entire group system has more than 10,000 employees, with total assets of 37.6 billion yuan.

Shaan Tourism Group has successively won honors such as "China Tourism Industry Influence Social Responsibility Enterprise", "China's Most Influential Tourism Group", "China Service Industry Top 500", and "China Tourism Group Top 20".

In recent years, Shaan Tourism Group has formed a "王"-shaped industrial layout covering Guanzhong, Northern Shaanxi, and Southern Shaanxi within the province; outside the province, relying on two core competitiveness areas of cultural performances and cableway industry, it has achieved business layouts in Hainan, Guangxi, Sichuan, Gansu, and other places. Currently, the group owns ten major scenic areas including Huaqing Palace, Hukou Waterfall, and Bailuyuan Film and Television City, of which 1 is a 5A-level scenic area and 5 are 4A-level scenic areas. It has launched 19 large-scale live performances including "Song of Everlasting Sorrow", "Voice of the Silk Road", "Yan'an Nursery", "Red Detachment of Women", "Heiwa's Story", and "12.12" Xi'an Incident; built 6 passenger cableways for scenic areas such as Huashan West Peak Cableway and Yanchuan Qiankun Bay Cableway; and constructed 3 large cultural tourism industrial parks including Silk Road Scenic City, Holy Land Valley · Golden Yan'an, and Sanya Central Cultural Tourism Zone, as well as 2 cultural tourism and commercial complexes such as Sihai Tangren Street and Shaanxi International Sports Window.