SCIG

Shaanxi Cultural Industry Investment Holding (Group) Co., Ltd. (hereinafter referred to as "SCIG Group") was established in June 2009. It is a large state-owned cultural enterprise under the Shaanxi Provincial Government and serves as an important market platform for the implementation of Shaanxi's "strategy of building a culturally strong province." After fourteen years of development, SCIG Group's total assets have reached 27 billion yuan. It has built an industrial layout with film and television production, cultural tourism, and cultural finance as its core businesses, supported by art and creative products, cultural media, and cultural technology, making it one of the national state-owned cultural enterprises with strong cluster advantages and development vitality.
SCIG Group's corporate mission is to "bring Shaanxi culture to the whole country and Chinese civilization to the world." Its development positioning is to "explore the contemporary value of historical culture, seek modern expressions of traditional culture, build a market platform for Shaanxi culture, and promote the international dissemination of Chinese culture." It has won over 70 honors, including China's Top 100 Tourism Investment Enterprises, China's Best Tourism Investment Institution Award, and the Most Valuable Brand Cultural Enterprise Award. SCIG Group has invested in or co-produced over 100 films and television dramas, winning awards such as the "Five One Project Award," "Feitian Award," "Golden Eagle Award," "Silver Bear Award," "Golden Horse Award," and "Golden Angel Award." More than ten TV dramas, including "Wang Dahua's Revolutionary Life", "Warship in the Gulf of Aden", "Loess High Sky", "Chasing the Blue Sky", and "Dawn of the East", have been broadcast during prime time on CCTV; over forty dramas, such as "Falling Leaves in Chang'an", "Splendid Costume", "Mr. Good", "Mr. Love", and "Cradle", have been popular on leading satellite TV channels and video platforms nationwide.
SCIG promotes the in-depth integration of culture and tourism. It has developed and built the "Chang'an Twelve Hours" themed block, Zhaojin Red Tourism Town, Yan'an Zaoyuan Cultural Square, Hancheng Ancient City Historical and Cultural Scenic Area, Ankang Yinghu Eco-tourism Scenic Area, and the Chinese Ancestor Hall of the Huangdi Mausoleum Cultural Park, all of which have become new hotspots for national cultural tourism. The "Chang'an Twelve Hours" themed block, opened in 2022, has attracted extensive attention from all sectors of society due to its unique charm and expression of Tang culture, as well as its diverse experiential offerings. The project deeply explores cultural value and, within limited space, satisfies tourists' longing for the "mundane life" of prosperous Chang'an, becoming a phenomenal boutique project in the national cultural tourism industry. SCIG also participated in the construction of the Shaanxi Archaeological Museum and the Xi'an Branch of the National Archives of Publications and Culture, built and operates the Tongwancheng National Archaeological Site Park, and is advancing the large-scale high-tech immersive cultural tourism performance "Da Qin".
SCIG has boldly explored the integrated development of culture and finance, building a cultural finance industry chain including cultural micro-loans, cultural guarantees, asset management, industrial funds, and financial leasing. It established the cultural financial holding group "Wentou Financial Holdings." SCIG is fully committed to promoting the construction and market application of cultural technology platforms. It has built a smart tourism big data platform and launched the "You Shaanxi" App; established a spectral technology laboratory for calligraphy and painting artworks, constructing a big data evaluation platform for such artworks; and relying on the Silk Road Copyright Network, it has built the "Western National Copyright Chain," creating a Shaanxi copyright trading and protection platform. SCIG, together with relevant provincial units, also initiated the establishment of the "Shaanxi Chinese Cultural Creativity Research Institute" and the "Shaanxi Tourism Commodity R&D Base," developing over a thousand cultural and creative products. Western Media is fully committed to building a "one-stop digital integrated marketing communication full-value chain service provider." Xi'an Manti Plaza and Furong Xintiandi Shopping Center, with their unique positioning and formats, have become powerful practices for SCIG's exploration of cultural and commercial development.
Since its inception, SCIG has implemented a market-oriented personnel mechanism, allowing "personnel to enter and exit freely, cadres to be promoted and demoted, and compensation to be adjusted based on performance," building an energetic and highly qualified talent team, making it a career platform for many outstanding talents to realize their life value.
Culture in Shaanxi, dreams in China. Rooted in the rich cultural soil of Shaanxi and carrying the historical responsibility of building a culturally strong province, SCIG Group strives to fulfill the mission of a state-owned cultural enterprise, strengthen cultural confidence, adhere to the "unity of dual benefits," and move towards the goal of becoming a first-class national cultural enterprise. We warmly welcome excellent domestic and international enterprises and talents to cooperate hand in hand, jointly creating a bright future for the cultural industry.