垦荒人集团绿色食品连锁是面向全国开展系列有机、绿色食品及特色农副产品、营养型健康食品连锁配送经营推广的重点样板企业。公司的宗旨：为中国消费者提供天然、健康、安全食品和消费渠道，致力于创造消费者高品质生活。以深入开发并快速拓展外部市场，不断提升北大荒东北地区以及垦荒人、自有品牌的有机、绿色、健康产品在低、中、高端消费区域的市场占有率，建立并完善供应链质量控制体系，强化特许经营业务的盈利能力，拓宽产品线，突出产品附加值、差异化的品牌形象作为战略重点。
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