Changsha Wuyue Commercial Management Co., Ltd.

Introduction to Seazen Holdings Co., Ltd. Overview Seazen Holdings Co., Ltd. was founded in Changzhou, Jiangsu Province in 1993 and is now headquartered in Shanghai. After 31 years of rapid development, Seazen Holdings has become a comprehensive real estate group spanning residential real estate and commercial real estate. As of the end of 2023, the company's total assets reached RMB 374.109 billion. In 2001, Seazen Real Estate was listed on the Shanghai Stock Exchange as a B-share company; in 2015, Seazen Holdings was listed on the Shanghai Stock Exchange as an A-share company, becoming the first private real estate enterprise in China to complete a B-to-A share conversion, with stock code 601155.SH; in 2023, Seazen Holdings achieved sales of approximately RMB 75.983 billion and sales area of approximately 9.6878 million square meters. Strategy and Layout Seazen Holdings adheres to a "1+3" strategic layout with Shanghai as the hub, the Yangtze River Delta as the core, and expansion into the Greater Bay Area, the Bohai Rim, and the central and western regions. As of August 25, 2024, Seazen Holdings has entered 142 large and medium-sized cities in China, including Shanghai, Beijing, Tianjin, Chongqing, Hangzhou, Nanjing, Suzhou, Jinan, Xi'an, Chengdu, Guangzhou, Changzhou, and others, with more than 700 projects under development or completed. Centering on the strategic core of "seeking progress while maintaining stability, deep regional cultivation, operational priority, and technology empowerment," Seazen Holdings adheres to a long-term dual-driver strategic model of "residential + commercial," gradually completing deep-cultivation layouts in national central cities and key urban agglomerations, spanning real estate development, investment, commercial operation management, health and elderly care services, and other fields, forming product synergy and strategic depth. Focusing on "return on capital," it ensures quality and sustainable growth. Seazen Holdings has deep insight into consumer demands and, in residential, commercial, and diversified business fields, upholds the development philosophy of high quality and ecological development, empowering people's happy lives with products and services. At the same time, it uses technological innovation to achieve quality upgrades in products and services, providing consumers with happiness guarantees for living and working in contentment. With the continued advancement of new urbanization, Seazen Holdings has increased the acquisition and development of urban complex projects, forming a dual-driver strategic model of "residential + commercial." Seazen Commercial connects the development and operation segments of commercial real estate, realizes the implementation of asset-light management output projects, integrates the entire commercial real estate industry chain and multiple business formats to work together, controls each key link and terminal outlet in project expansion, planning and design, commercial real estate development, commercial real estate leasing and operation, and asset management, and leads the upstream and downstream industry chains and commercial chains, organically integrating brand, innovation, and channels to jointly create a systematic happy commercial ecosystem, endowing "commerce" with increasingly rich definitions and bringing happiness to more and more consumers. "Wuyue Plaza" is the urban complex project brand under Seazen Holdings. With "deep operation" as its operation model and "user thinking" as its foundation, it is committed to the transformation from space operation to user operation, from leasing thinking to business thinking, and from foot traffic creation to user service, building a new value relationship centered on users and satisfying the value demands of multiple parties including property owners, merchants, users, and commercial management. Seazen Holdings established Commercial Management Group Co., Ltd. in 2008. It has now formed a professional commercial operation management team of thousands of people, possessing comprehensive commercial resource coordination and management capabilities from early-stage commercial planning and merchant placement to later-stage operation management and marketing promotion. At the same time, Wuyue Plaza has established strategic partnerships with tens of thousands of first-class brand merchants at home and abroad, and its strong commercial magnetic field gathers massive business flow and foot traffic. Seazen Holdings continuously innovates its refined management system and builds an information-based intelligent control platform, the "Xincloud Intelligent Management System." This achieves the goals of "improving management efficiency," "expanding management scope and reducing management costs," "ensuring project operation quality," and "appropriately reducing energy consumption and labor costs of each project." As of August 25, 2024, the number of Wuyue Plaza urban complexes opened and under construction nationwide by Seazen Holdings has reached 200, covering 136 large and medium-sized cities in China including Shanghai, Tianjin, Chongqing, Nanjing, Changsha, Changchun, Xi'an, and others. The number of opened Wuyue Plazas has reached 167. In the first half of 2024, total commercial operation revenue reached RMB 6.212 billion, a year-on-year increase of 19.44%. In the future, Seazen Holdings will continue to devote itself to building "Wuyue" into China's experiential commercial brand.