Xiaobang Planning

Xiaobang Planning was founded in 2017 by Xu Bin, a financial elite who graduated from Harvard University, and has received investments from world-renowned VCs such as the U.S. Reinsurance Group and Sequoia. The team is composed of elites from Deutsche Bank, Morgan Stanley, AIA, Alibaba, Shanda, Xueqiu, Meituan, and other financial, insurance, and internet companies. Core members graduated from Central University of Finance and Economics, Renmin University of China, and prestigious overseas institutions.
At the end of 2021, Xiaobang Planning established an MCN to launch IP incubation projects, aiming to popularize financial knowledge among more users through financial vertical IPs. Currently, it has incubated over 10 self-owned IPs, with over one million followers across all platforms. Our company hopes to empower financial institutions and IPs with our rich experience, redefining the marketing, growth, and customer service methods of the financial industry through short video operations.

The company advocates a flat management structure, promotes a culture of learning, and encourages innovation.