[Summary] Building a Chinese famous brand with "industry characteristics"
Shenzhen Xipu Jewelry Co., Ltd.
I. Company Profile:
Shenzhen Xipu Jewelry Co., Ltd. was established in October 2004 with a registered capital of 40 million RMB. The sales showroom is located in the country's largest jewelry production and wholesale base - Shenzhen Luohu Shuibei Jewelry Park, and the factory is located in Xiufeng Industrial City, Buji Street, Longgang District, Shenzhen, forming a business model of front store and back factory.
The company is the chairman unit of the Fujian Putian Jewelry Industry Association, and is also one of the shareholders of Pushang Jewelry Co., Ltd., and the Guangdong and Inner Mongolia provincial agent of Yuanyang Jinlou.
The company's main business integrates the R&D, production, sales and service of gold jewelry, K-gold jewelry, hard pure gold inlaid watches, 18K diamond gold watches, and also supports diamond wholesale and jewelry automation equipment R&D as a large jewelry group enterprise. The company currently has more than 10,000 square meters of factory buildings, more than 1,000 square meters of jewelry sales showroom, and more than 500 professional skilled, professional technical and professional management talents.
In just ten years, Xipu Jewelry has developed into a group enterprise, with subsidiaries: Shenzhen Jinyan Investment Industrial Co., Ltd., Shenzhen Zunshang Watch Co., Ltd., Shenzhen Hainisi Jewelry Co., Ltd. and Shenzhen Xipu Machinery Automation Co., Ltd.
1. Shenzhen Jinyan Investment Industrial Co., Ltd., whose main business is the wholesale and retail of pure gold jewelry, ten-thousand pure gold jewelry, K-gold jewelry and gold craft gifts. The company takes jewelry design and sales as its main business entity, has a group of superb jewelry design team, technical team and marketing elite team, with exquisite craftsmanship, leading design and good service to meet user needs and lead the fashion trend.
2. Shenzhen Zunshang Watch Co., Ltd., founded in 2006, integrates R&D, production, sales and service. All products adopt mature Swiss watchmaking craftsmanship, use precious metals as basic materials, and are inlaid with luxurious diamonds, making the whole product more dazzling. It perfectly integrates Switzerland's advanced watchmaking concept with jewelry. Each Zunshang watch with precise mechanism and complex craftsmanship requires hundreds of complex processes, and has strict execution standards for stamping, turning, chamfering, grinding, polishing, hand engraving, inlaying, movement assembly and other processes, correcting small parts through a magnifying glass, and finally completing finished product assembly. Each process contains the spirit of Zunshang Watch's pursuit of excellence and high technology and high level of watchmaking.
3. Shenzhen Hainisi Jewelry Co., Ltd., located in Shenzhen Luohu Shuibei Jewelry Industrial Park. Hainisi Jewelry focuses on professional diamond wholesale and is committed to providing users with the highest quality diamonds, the fastest and most convenient supply method and the most complete after-sales service. It always adheres to the principle of "customer first", forms strategic alliances with many DTC sightholders, provides users with a one-stop diamond selection platform for online search, ordering, logistics, etc., forms a huge online diamond inventory, and builds a bridge of close communication between diamond suppliers and users.
4. Shenzhen Xipu Machinery Automation Co., Ltd., a high-tech enterprise integrating the R&D and production of jewelry automation machinery and equipment. The company has an excellent technical development and automation machining team. It independently develops and produces jewelry automation production equipment, namely fully automatic faceting machines, automatic wire pressing machines, automatic tablet pressing machines, CNC machining centers for jewelry, etc., and implements standardized, modern and humanized management mode.
The jewelry industry is a traditional processing industry in China. Most processing links are still in the manual processing stage, with large personnel investment, low production capacity, high labor costs, single styles, and product quality cannot be guaranteed. The R&D and application of the company's machinery automation replaces manual labor with automated machinery, ensures product quality, realizes standardized operations, reduces processing costs, and improves the production efficiency of jewelry processing.
The jewelry machinery equipment and a series of supporting production lines produced by the company are suitable for the production and manufacturing of gold, platinum and other precious metal jewelry.
II. Xipu Corporate Culture:
Xipu's Mission: Focus on the jewelry industry and create fine-quality culture.
Xipu's Vision: Build a Chinese famous brand with "industry characteristics".
Xipu's Business Philosophy: Quality-oriented, service first, pursuit of fashion, bold innovation.
Xipu's Values: Professionalism creates quality, quality creates benefits.
Xipu's Goal: Make first-class products and create a first-class brand.
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