Since its establishment, the company has upheld the core philosophy of being customer-centric and continuously creating value for clients. From a single-type company initially focused on financial business, it has evolved into a comprehensive ecological group with four major business segments operating in parallel: "New Finance," "New Entertainment," "New Retail," and "New Energy." From 2009 to 2014, the business focus was primarily on the financial sector, including asset management, private equity funds, and industrial investment. Since 2015, the company has begun to strategically invest in counter-cyclical industries such as pan-entertainment, culture, maternal and child products, and education. In early 2016, its financial and entertainment segments were successively listed on the New Third Board. In 2017, the company aggressively entered the new energy industry, and the new entertainment segment made its first large-scale industry debut.
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