I. Company Profile: Xingfu Xibing was founded in Shenzhen in 2008. Over the past decade, Xingfu Xibing has kept pace with trends, embracing and adapting to changes, and has developed into a new retail bakery brand driven by data and technology, gradually becoming an industry driver. Based on innovations in information technology, changes in consumer habits, and improvements in new retail infrastructure, Xingfu Xibing has introduced the concept of new retail to the bakery industry, namely 'order online, deliver offline', providing consumers with a good consumption experience and ensuring they enjoy fresher, greener, safer, and healthier bakery products anytime and anywhere. With the service philosophy of 'dedication and delivering happiness', Xingfu Xibing has always adhered to 'freshness and punctuality', continuously surpassing itself and improving its services to bring the taste of happiness to 200 million people. Since August 2015, Xingfu Xibing has covered over 200 cities nationwide, including Shenzhen, Shanghai, Beijing, Guangzhou, Hong Kong, and Macau, establishing over 450 distributed production centers, boasting over 10 million followers. Users can purchase by searching and following the Xingfu Xibing official WeChat account. After ordering, Xingfu Xibing's distributed production centers quickly produce, with efficient cold chain delivery within 2-5 hours nationwide. Xingfu Xibing means freshness and punctuality. II. Exclusive Features: (1) Free delivery within 2-5 hours: Regardless of the region, as long as it is within the delivery range, orders and deliveries can be completed within 2-5 hours. Delivery personnel work year-round, rain or shine, diligently delivering happiness. (2) 1-hour dedicated car service: If customers have special needs, they can apply for the 1-hour dedicated car service. Happiness will arrive at your doorstep in just 1 hour. III. Happiness Commitment: Xingfu Xibing pioneered this commitment to build an influential service brand that dares to promise and keep its word. Starting from safeguarding consumers' fundamental interests, Xingfu Xibing gains consumer trust through practical actions and rewards their choices with high-quality service. The specific interpretation of the Happiness Commitment: Dare to discount: deduct 1 yuan for every minute late! Dare to refund: refund without return if the product does not match the original! Dare to give: free gift for lateness over 30 minutes! Dare to compensate: double compensation for lateness or early arrival exceeding 60 minutes! IV. Corporate Culture: Corporate Vision: Chinese baking, realizing a century-old enterprise dream. Indicators for being the No.1 Chinese cake brand: 1. Covering 2800 cities nationwide; 2. Customer satisfaction leading the industry; 3. Revenue exceeding 10 billion yuan. Corporate Mission: Happiness at your doorstep. Corporate Values: Customer first, conscience and integrity.
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