Zhima Culture

Beijing Zhima Culture is the pioneer and leader of modern family education in China, dedicated to disseminating new concepts of family education under the new era and new circumstances, providing complete family education solutions for families with children aged 0-18. The company adheres to the principle of fostering virtue through education, with the mission of "enabling everyone to become the best version of themselves and win in an uncertain future," and takes "personality education" as its entry point. By strengthening or changing parents' educational concepts, it enables parents to acquire knowledge and skills in children's personality education, accomplish their own self-growth in parenting, promote children's physical and mental health development, establish healthy family relationships and a harmonious social atmosphere, and contribute to the realization of the Chinese Dream. The company is committed to setting the de facto standards for the modern family education industry, being the first in China to provide parents across the full parenting age range of 0-18 with systematic theories, structural frameworks, and actionable pathways for modern family education. It has independently developed four teaching systems: the [Zhima Flower Family Education Curriculum System], [Zhima 3.0 Standardized Teaching Model], [Zhima Education Golden Circle], and [Five-Step Cognitive Growth Method], as well as three internet interactive systems: [0-18 Age-Specific Parent-Child Relationship Assessment], [Parent-Child Task Practice], and [Parenting Growth Milestones], forming a complete "cognition-practice" platform that effectively helps parents "move from knowing to doing." The company currently has an online family education guidance team of over 1,000 members, with rich practical experience in scientific parenting. After professional and systematic family education guidance skills training by Zhima Culture, all members are qualified to serve as family education instructors. Since its establishment, the company has provided over 100 million hours of online learning services to millions of families, with a user satisfaction rate of over 97%, effectively improving parents' parenting abilities in family education and comprehensively promoting the development of children's core competencies in three aspects: inner qualities, self-discipline, and competence. The company uses the model of "Zhima Online Education Platform + WeChat Communities," and through multiple WeChat official accounts and Toutiao/Douyin accounts such as [Yin Jianli Parents' School], [Yin Jianli Parents' School Membership Services], [Good Mother Premium Courses], [Baby Market], and [Eat Well Three Meals a Day], it forms a new media matrix of text, images, and videos covering the WeChat ecosystem and Toutiao ecosystem, with over 10 million followers, of which over 90% are precise customer groups—parents of children aged 3-12. During its long-term guidance of parents, the company has developed a comprehensive training system for professional family education instructors, and has established the "Family Education Instructor" training program under the Family Culture and Education Committee of the Chinese Children's Culture and Art Promotion Association. This program will train tens of thousands of family education instructors annually, continuously providing high-quality educational guidance and public welfare services to families. At the same time, it will build a platform for children and family video collection and online performance stages, recording the growth of children and families, showcasing their talents, promoting excellent family virtues, and disseminating excellent family education concepts. With righteous intentions and efforts on causes, Zhima Culture consistently practices the entrepreneurial belief of "training new parents to leverage new education," continuously exploring the blue ocean of the education industry, building a brand-new "new parents + new education" industry platform, and constructing an OMO (online-merge-offline) new education ecosystem.