McDonald's ma jobs (salary & requirements)

Position Purpose：
The role is to manage McDonald’s paid membership business, pivotal in overseeing paid member operation, user growth revenue generation.


Responsibilities & Accountabilities：

Lead strategy-oriented data-driven paid membership program planning regular operation, contributing to cross-channel activation plans fbrbuilding business goals.
Collaborate with internal creative technology teams to develop practical marketing activities work with cross-discipline partners agencies to establish a robust data-driven membership operation model.
Plan, execute, manage maintain ongoing member activation ad-hoc activations
Track analyze activation data optimize the member activations through fast test-and-learn cases, ensuring data insights drive continuous improvement.
Other explorations to boost paid member business, eg, partnership development.


Position Requirements：

5+ years of relevant experience in consumer digital activation membership/CRM operation, strongly emphasizing data-driven strategies social sense
College degree above.
Proven ability to think holistically in a consumer-centric manner, leveraging key insights fstrategic planning.
Strong project management experience, emphasizing utilizing data fdecision-making.
Innovative mindset with a passion fwinning.
Excellent interpersonal skills to foster successful partnerships with internal external stakeholders.