Jinbaili Holding

The group was founded in 1998. Adhering to a regional diversified brand strategy, it has now developed into an enterprise group with more than 3,000 employees, owning three main brands: "Ruchen Real Estate", "Ruchen Health Care", and "Ruchen Property", integrating real estate development, health care and wellness, living services, construction and installation, decoration and landscaping, intelligent security, and other industries. In 2019, it was rated as the third-ranked local real estate enterprise in Shandong Province by the Chinese Index Research Institute. In 2020, it was awarded the "Top 100 Star" in the research of China's top 100 real estate enterprises by the China Real Estate TOP10 Research Group, China Index Holdings (CIH), and the Chinese Index Research Institute, ranking 108th among Chinese real estate enterprises. Ruchen Real Estate holds a national first-class development qualification and has been accredited as an "AAA-level credit enterprise". It has completed industrial layout in multiple cities across Shandong, with its development fields covering residential, apartment, high-end office buildings, and other property types. In order to innovate and enhance people's high-quality living needs and self-value realization, the group has created the "Zhen", "Fu", and "Jing" fifth-generation product systems to meet customers' all-round needs. Adhering to the development philosophy of "pursuing excellence, leading fashion, harmonious sharing, and responsible real estate", and with the "Yimeng spirit and Shenzhen speed", it continuously deepens the construction of urban living supporting facilities and product standardization systems, enjoying a high reputation and influence in the regional market. Ruchen Health Care actively responds to the national new and old kinetic energy conversion policy and the rural revitalization strategy, continuously exploring new models of industrial transformation and upgrading. By integrating superior regional geological resources, beautiful environmental resources, and high-quality cultural resources, and incorporating the value concept of "life, living, health, and freedom", it strives to build a health care industry cluster with comprehensive functions such as medical rehabilitation, leisure wellness, hot spring vacation, and modern agriculture, radiating to Jiangsu, Shandong, Henan, and Anhui provinces. Ruchen Property aims to become the most trusted national top-100 service brand for customers, committed to bringing beautiful and high-quality life to homeowners. It has successively completed three major certifications: quality management system, environmental management system, and occupational health and safety system. Focusing on the preservation and appreciation of real estate, it practices the "five hearts" concept of "meticulousness, thoughtfulness, carefulness, warmth, and virtue", establishing refined property management and service systems and providing full-lifecycle services. Ruchen Group integrates filial piety culture into enterprise development and actively undertakes social responsibilities. As the executive president unit of Linyi Charity Federation, it has cumulatively donated nearly 100 million yuan over the years, reflecting its value in fields such as cultural inheritance, ecological environmental protection, rural revitalization, education and intellectual support, and respect for the elderly. In the new era, Ruchen Group will continue to build and enhance its core competitiveness, pursue common development between the enterprise and society, cities, and customers, based on the strategic positioning of "deeply cultivating Shandong and laying out East China", and continue to strive to meet people's pursuit of ideal life, working hard to create a better life in the new era. Ruchen, just for you!