Red Star Macalline Home Furnishing Group Co., Ltd. (hereinafter referred to as "Red Star Macalline"), as of December 31, 2017, operated a total of 256 shopping malls across 177 cities in 29 provinces, municipalities directly under the Central Government and autonomous regions nationwide, with a total operating area of 15.14 million square meters.
On June 26, 2015, Red Star Macalline was listed on the Main Board of The Stock Exchange of Hong Kong Limited (stock short name: Red Star Macalline, stock code: 01528).
On January 17, 2018, Red Star Macalline was listed on the Main Board of the Shanghai Stock Exchange (stock short name: Macalline, stock code: 601828).
Red Star Macalline has been making unremitting efforts to realize its corporate vision of "building a world-class Chinese commercial brand and entering the Fortune Global 500 by 2020."
Over the past 30 years, from a local furniture specialty store to today's ninth-generation Shopping Mall-style one-stop experiential home furnishing shopping plaza, Red Star Macalline has continuously upgraded and innovated, gathering more than 800 domestic high-end brands and more than 400 imported brands.
Red Star Macalline has always adhered to the goal of creating tasteful art and spreading home art, taking it as its responsibility to enhance the home taste of Chinese people, being responsible for each family's home environmental protection, and committing itself to pursuing the aesthetic development of China's home furnishing industry and gradually enhancing Chinese consumers' awareness of home furnishing taste.
Red Star Macalline is actively exploring new retail paths and models, realizing integrated online and offline convergence, establishing a seamlessly connected service loop, persisting in innovation, and continuously driving the future development direction of the industry.
Red Star Macalline has also launched a multi-brand strategy to meet more diversified consumption upgrading needs. In addition to the well-known "Red Star Macalline," there are also the high-end fashion brand "Red Star Ogloria" and the "Xingyijia" brand that creates light fashion lifestyle pavilions. In addition, Red Star Macalline also owns the right to use the "Jisheng Weibang" brand.
Red Star Macalline is committed to promoting the development of the entire Chinese home furnishing industry, and at the same time, by increasing support for green and environmentally friendly brands, it promotes the development of green homes and a harmonious society throughout society. Various industry product quality and environmental protection standards formulated by Red Star Macalline have obtained filing approval from the Certification and Accreditation Administration of the People's Republic of China. Red Star Macalline Home Furnishing proposed in 2012 nine service commitments of a "home furnishing expert" for the home furnishing building materials industry; in 2015, together with the China Quality Certification Center, it officially launched the "China Home Furnishing Authentic Product Inquiry Platform" to realize "green home furnishing, authentic product traceability"; in 2016, it officially issued a green declaration, committing itself to being responsible for each family's home environmental protection.
Red Star Macalline has always been enthusiastic about social public welfare undertakings and actively gives back to society. Over the past 30 years, it has cumulatively donated more than 300 million yuan in funds and materials for poverty alleviation, disaster relief, environmental protection, harmonious families, education and student assistance, and many other fields.
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