Yerixiali

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Company introduction:
Since its inception in 1998, Yerixiali has adhered to the business philosophy of "natural health, distinctive joy, and fashionable internationalization," using green, healthy ingredients sourced from Xinjiang. It absorbs the culinary characteristics of Muslims along the Silk Road, forming a unique Western region dining concept. Through fashionable and international presentation, it creatively pioneered halal cuisine with Shanghai characteristics and international integration.
After 19 years of development, Yerixiali has become one of the most influential and popular large-scale catering enterprises in Shanghai's specialty dining sector, honored with titles such as "Shanghai Famous Brand" and "Shanghai Top Trademark."
Yerixiali is a catering enterprise with a vision and goals, aspiring to become China's leading catering brand. Upholding the humanistic spirit of "nature, joy, and integration," it continuously innovates and improves. Through its unique product categories and international, exotic dining experiences, it has subverted the public's traditional perception of Xinjiang cuisine and earned high recognition from all sectors of society.
On the occasion of the 20th anniversary of the brand, Yerixiali proposes to build a century-old establishment in Shanghai's halal catering industry, become a pioneer and frontrunner in China's halal food sector, and create a better life on earth for society and employees.
Currently, Yerixiali has become a leading brand in the national Xinjiang cuisine segment.