Jiangxi Zhenyuan Marriage and Dating Service Co., Ltd.

Introduction to Jiayuan
◇About Jiayuan
Jiayuan, a leading dating and matchmaking platform, was founded on October 8, 2003 in Shanghai, China. Since its establishment, Jiayuan has been committed to providing users with comprehensive online dating and matchmaking services. In 2007, it began exploring a user-end charging model and achieved profitability in 2008. On May 11, 2011, Jiayuan was listed on the NASDAQ stock market in the United States, becoming the first listed online dating and matchmaking platform in China. Jiayuan has consistently maintained its leading position in the industry, accounting for 76% of users' browsing time in the internet dating and matchmaking sector and 26.7% of the internet dating market share. As of July 2016, Jiayuan's total registered users exceeded 170 million.
Since 2013, Jiayuan has vigorously promoted the shift of its main business from PC to mobile and carried out a multi-brand strategic layout on mobile, successively launching mobile products such as Qiuai.com and Qiuyuehui. In 2014, it further accelerated its mobile layout. After launching the Aizhenxin App in May, the new version of the Jiayuan App was officially launched in December of that year. From 2016 to 2017, Jiayuan's mobile端 successively launched products such as Momoda and Jiayuan Live, giving users a better interactive experience. Jiayuan's mobile client has long ranked among the top in the social category on the App Store, with monthly active users reaching more than 5 million, maintaining a leading position in the industry.
While covering both PC and mobile, Jiayuan's one-on-one matchmaker business has also maintained steady growth. As of April 2017, the one-on-one matchmaker business had covered 107 offline physical stores in 71 major cities across the country. In addition to the one-on-one matchmaker business, Jiayuan also launched the matchmaker broker business in July 2015. As of April 2017, the number of matchmaker brokers had exceeded 15,000. The matchmaker broker business is an innovative member of the global sharing economy wave. As a pioneer and outstanding representative of China's internet dating and matchmaking industry, Jiayuan CEO Wu Linguang, when invited to attend the 2015 World Internet Conference in Wuzhen, said: "The 'Internet Plus' advocated by the country in recent two years is a common trend of the global internet, especially the sharing economy, which is the development trend of the future. Jiayuan will continue to adhere to innovation, embrace innovation, continuously explore new businesses, and serve users well."
"Date Bar" is another expansion and innovation of Jiayuan's offline business after one-on-one matchmaking. The traditional blind date model is too formalized and inefficient. Compared with the traditional blind date model, Jiayuan's "Date Bar" is more free, flexible, and efficient. First, it improves safety. In "Date Bar," all members must show their ID cards for real-name registration and sign a single status commitment letter. The dating location is inside "Date Bar," which better improves the safety guarantee of dating partners.
In September 2015, Jiayuan also innovatively launched Jiayuan Financial Services, using its massive user base to deeply explore financial services in the "dating + finance" scenario, which was well received by users. It increased user stickiness and the cost-effectiveness of paid services, attracted and retained users to the greatest extent, and achieved multi-party win-win results. As of September 2016, Jiayuan Finance joined the Internet Finance Association of China. As of December 30, 2016, the cumulative investment amount of Jiayuan Finance exceeded 1.8 billion yuan.
In recent years, Jiayuan has been strongly advocating big data matchmaking, successively developing intelligent matching systems such as face recognition and the Understand You system, and successfully combining online and offline businesses. Every year, it holds more than 1,000 offline events in 168 cities in mainland China, and has successfully held China's first love sports meeting, many ten-thousand-person blind date events, and group weddings. Since its establishment, Jiayuan has been deeply concerned and supported by domestic and foreign media and relevant government departments. Reports released by third-party institutions such as iResearch and Analysys International show that Jiayuan.com has for many years been in a leading position in indicators such as market share, user registrations, user stickiness, user activity, and user browsing time, and has won many honors, including the World Internet Traffic Top 500, China Internet Enterprise Top 100, China Brand Media Top 100, Annual Innovation Award, Annual Brand Enterprise Award, IAI International Advertising - Viral Marketing Excellence Award, and Analysys Star.