Yeru Financial Holdings Co., Ltd.

Yeru Financial Holdings is the secondary financial group of Chongqing Huayu Group, encompassing three major segments: inclusive finance, value investment, and traditional finance.
In 2014, responding to the call to serve small and micro enterprises, it leveraged technology to empower the inclusive finance sector, developing factoring and internet finance;
In 2015, it deepened its involvement in real estate funds to serve the needs of new urbanization, and continued to develop in value investment areas such as equity investment, overseas investment, and asset management together with partners;
In 2016, it also entered traditional finance sectors such as banking through new establishment and equity participation; meanwhile, it actively carried out external cooperation: collaborating with top investment banks such as CICC, Hillhouse, and Shenzhen Capital Group, focusing on VC investment.
While continuously growing itself, Yeru Financial Holdings has also established good cooperative relationships with major Chinese financial institutions in the Hong Kong market, building a solid reputation and brand in the capital markets.