Ziranxing

Shenzhen Ziranxing Smart Home Co., Ltd. was founded in Shenzhen on November 3, 2008, with the brand concept of "Caring for Chinese families - healthy and safe lifestyle". It is a leading Chinese lifestyle home furnishing retail chain enterprise and a nationally renowned lifestyle home brand.
Ziranxing is positioned in the mid-to-high-end family consumer market in cities, engaging in the design and marketing of products such as well-known brand home textiles, home decorations, bedding, kitchenware, tableware, storage supplies, bed linens, home clothing, small household appliances, bathroom supplies, and household tools, providing one-stop lifestyle home shopping experiences for urban backbone consumers who love, cherish, and care for their families. As of 2020, Ziranxing has more than 800 employees and an annual output value of 200-300 million RMB, while continuously deepening its new retail transformation, covering seven business models: offline operations department, MAX business division, e-commerce business division, community distribution business department, live streaming business department, key account business department, and international business department.
Ziranxing's offline stores are mainly located in core urban business districts, large shopping centers, and high-end communities. Strategic partners include well-known domestic and international commercial real estate developers such as Italian KASANOVA, China Aerospace, Wanda, Vanke,星河 (Galaxy),京基 (Kingkey),鸿荣源 (Horoy),宏发 (Hongfa),印力 (Shenzhen),新城 (Seazen),金地 (Gemdale),华润 (China Resources),凯德 (Capitaland),益田 (Yitian),龙湖 (Longfor),华强 (Huaqiang),合正 (Hezheng),银泰城 (Intime City),海雅 (Haiya),宝能 (Baoneng), and奥园 (Aoyuan). By 2020, Ziranxing has opened more than 100 stores in 47 Chinese cities and established four major operation centers in Shenzhen, Guangzhou, Chengdu, and Changsha.
Ziranxing's online layout includes e-commerce platforms, community distribution, and live streaming business, which are important strategic initiatives for its comprehensive transformation to new retail. E-commerce has entered platforms such as Alibaba, JD.com, WeChat, and Pinduoduo, with all 9 stores fully operational, achieving average monthly sales of 400-500W. Community distribution has 22 communities with over 20,000 fans, and has developed more than 6,000 distributors. Live streaming business is in full swing... Ziranxing is a vibrant and creative platform, forging ahead fearlessly and bravely.
From "creating surprises for those who love home" to "only for a new life", from consistently adhering to the philosophy of "exquisite, practical, good life", serving urban backbone consumers who care for, cherish, and love their families, to "caring for Chinese families - healthy and safe lifestyle", Ziranxing is committed to building a nationally renowned lifestyle home furnishing brand with Chinese national character!