Zhijia Group

I. Introduction to Zhijia Real Estate
Zhijia Group, formerly Yiju Real Estate (2002) and Zhijia Real Estate (2007), was officially established in 2015. It is a comprehensive real estate service entity with real estate agency business as its core, encompassing three parts: real estate, finance, and commerce. It is a home-buying and settlement group company integrating the rental, sale, evaluation, transfer, mortgage loan, project planning, and marketing of new and second-hand homes, residential properties, shops, office buildings, and luxury villas. The group has 8 subsidiaries and over 300 stores in Guangzhou.
The company advocates and adheres to the partnership system, committed to creating a distinctive partnership entrepreneurship platform for the new brokerage era for brokers and partners; providing brokers with more learning resources and growth opportunities, so that brokers can live with dignity! Share resources with partners, provide ample development space, and jointly build an ecological platform for the real estate service industry chain!
II. Business Scope
Zhijia's service area has covered cities such as Guangzhou, Qingyuan, Yingde, Shaoguan, Huizhou, and Zhaoqing, with over 300 stores in Guangzhou, distributed across 11 districts of Guangzhou. In the future, the business will continue to expand to neighboring cities in Guangdong, Hunan, Jiangxi, and other areas.
III. Corporate Advantages:
1. Guangzhou Local Brand Heritage: 18 years of local growth and accumulation • Localized philosophy: Let real estate service providers live with dignity • The founder has over 18 years of industry experience, deeply understands industry pain points, and better meets the needs of merchants.
2. Resource Advantage: Strong alliance with Beike, the largest home-finding platform in South China, complementing each other's advantages, fully integrating housing, customers, and people.
3. Institutional Advantage: Launched the 5.0 version of the partnership system, a distinctive partnership entrepreneurship platform for Zhijia, with optimal salary structure and promotion paths, using personnel efficiency to drive energy efficiency; strong entrepreneurial atmosphere, stimulating vitality; providing funding for store openings and management empowerment, with a store profitability rate as high as 91%.
4. Strategic Advantage: Deep strategic cooperation with top industry partners and tens of billions of real estate development enterprises, fully entering the field of real estate development.
5. Operational Advantages:
A. Mobile Office: Online work, VR viewing with upgraded experience, online contract signing;
B. Free Portals: Precise customer acquisition comprehensively improves transaction rates;
C. Massive Resources: Shared access to over 120,000+ real listings in Guangzhou;
D. High-Quality Platform: Partnership system with dual-background support.
V. Corporate Culture
Corporate Vision: To create a distinctive partnership entrepreneurship platform for the new brokerage era
Corporate Mission: External mission: Make real estate move; Internal mission: Let brokers live with dignity
Corporate Core Values: Integration, Co-creation, Coexistence, Sharing, Win-win
VI. Comprehensive Training System
Zhijia Business School, established in September 2016, operates as the company's independent training institution, gathering frontline business needs, training frontline and functional personnel, and undertaking the training mission for all employees of Zhijia Group. To date, the school has delivered hundreds of courses, with a total of over 12,000 trainees. In 2019, it completed 101 training sessions, delivering 5,210 people. The number of trainers expanded from the original 50 to 105, with a total of 200 teaching sessions. All course systems have been updated iteratively, and based on the A-M-S competency model, a total of 32 business and management course modules have been output in stages.
VII. Zhijia Honors
1. Top 20 Brokerage Enterprise for New Home Linkage on the South China Real Estate Economy Trend List
2. 2019 Beike 'Most Potential Cooperative New Economy Brand'