Zhihe International Trade (Shanghai) Joint-stock Co., Ltd.

C.H Group primarily operates brands including MU, BURANDO ENO, HARDY HARDY, ECKO, LEE COOPER, among other mid-to-high-end brands.
The company headquarters is located in Shanghai, China, with branch offices in Beijing, Hong Kong, Macau, and Singapore.

BRAND INTRODUCTION

MU represents a pure and natural lifestyle. We consistently adhere to original independent design, integrating nature and environmental concepts throughout our products and brand. We advocate fashion spirit, promote unique design concepts, and convey understated good taste through details.
Just be yourself, you are what you wear!

BURANDO ENO was founded in 2013. The brand advocates a modern ethnic design aesthetic, combined with contemporary street sport styles. Each season brings a story full of adventure and exploration, with surprises hidden in modern interpretations of ethnic patterns and design details, thereby conveying the brand's pioneering adventurous spirit and bold self-expression.
The origin of the brand name ENO interprets the brand's self-style while also being full of character – ENO reversed is "ONE", implying the brand's pursuit of first-class quality and positioning.

HARDY HARDY is an evolution of the American fashion brand Ed Hardy into a light luxury trend brand, featuring ED HARDY's signature tattoo art and embracing American rock spirit. With bright colorful totems, mysterious ritual skeletons, and shiny elements, it conveys joy, energy, and passion, inspiring young men and women with inner strength, resilience, and confidence.


ECKO is a street trend clothing brand from the United States, commonly known as "American Rhino" due to its iconic rhinoceros logo. ECKO can be regarded as a representative brand of hip-hop culture clothing, founded in 1993 by American fashion designer Marc Ecko. It blends graffiti art, street sports, and hip-hop music, and since its inception has led global youth culture, becoming a world-renowned new-generation street trend brand.