鲜农都（集团）围绕“惠农、利民、兴业，链通全中国”的企业使命和愿景，以IP研发和整合应用所形成的核心专长为转型基点，坚持从客户的角度理解他们对价值的认定、需求和行为变化，将业务方向聚焦于助力扩大内需、乡村振兴国家战略的实施，聚焦于对区域产业结构、产业升级的价值，聚焦于属地农业全产业链的企业群体需求和痛点。 顺应经济社会发展、满足消费结构升级需求，鲜农都（集团）以搭平台、聚产业、链通市场为项目布局诉求，以一二三产业融合为路径，充分发掘农业多种功能价值，根据全国具有产销优势农业地区和产业节点功能城市的特征和需求，持续迭代和投资线上线下互动的实体产业基础设施平台投资和数智化赋能服务体系，在全国构建互为资源、互为市场的产业链网络，推动农业经济体系优化升级，加速产城融合、城乡融合进程，促进地方经济高质量发展。
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