Guangzhou Lichen Fashion Technology Co., Ltd.

I. Brand Introduction
LA'FESTIN, an independent designer brand from France, was founded by La and Sister Fei in 2011. Inspired by the concept of 'refined life, standing on one's own', the brand upholds retro, modern, aesthetic, and romantic as its core aesthetic principles, insisting on original bag design.
Daily life and fantasy, classic and innovation—these seemingly opposing concepts are precisely the cornerstone of the brand.
Every bag designed by LA'FESTIN balances artistic appeal with practicality.
Retro and nostalgic elements drive the brand; under a cinematic filter, LA'FESTIN's every frame is full of texture and storytelling.
A beloved brand is never one-dimensional, and our story won't be frozen here. LA'FESTIN's vision is not just to create bags, but to craft timeless pieces that celebrate the individual 'statements' of modern women.

II. Learn About Us
1. Our Development
Founded in April 2011, we have over 2 million followers and launch new styles 4-5 times a month, at least 3 times faster than offline physical stores. After 9 years of dedicated operations, LA'FESTIN has become deeply embedded in the minds of young people who pursue fashion, quality, and individuality. Each year, we research and develop over 300 new styles, providing consumers with the best quality, the most cutting-edge, and the most popular designs.
On Double 11 in 2015, we ranked in the top 20 among tens of thousands of bag brands on the entire network, with Taobao brand ranking in the top three nationwide, and our service and quality leading over 10,000 merchants on Tmall.
On Double 11 in 2017, our single store broke into the top four bag brands on the entire network and ranked first on Vipshop. In 2018, we continued our momentum, expanding into children's clothing and sportswear categories, gradually developing into a multi-brand, multi-category e-commerce enterprise.

2. Our Products
Product Development: From designer R&D to the initial sample, every bag undergoes trial wear by designers or models, fully understanding consumer comfort and purchasing characteristics to ensure worry-free shopping.
Production: From raw materials to production, we have high-quality and stable suppliers. We do not compromise quality to control costs. While ensuring top-tier raw materials, we also guarantee their environmental friendliness and safety.
Finished Product Inspection: We employ two rounds of 100% comprehensive quality checks, establishing an assessment system with individual accountability to strictly control the quality of finished products.
Store Sales: Our product descriptions, shipping speed, and customer service quality rank first among the tens of thousands of stores on Taobao Mall, far exceeding the industry average service level.

3. Our Advantages
We focus on e-commerce. The internet is the fastest path to our ideals. Through a series of actions—from style research and design, craftsmanship, bulk production, sales analysis, store updates, after-sales service, and customer interaction experiences—we quickly respond to achieve goals, effectively avoiding intermediary steps, thus making consumers feel they get value for money.

4. Our Team
We are free-spirited, fashion-forward, and united in the beautiful vision of earning customer trust, ensuring employee happiness, and achieving win-win cooperation with suppliers. The average age of our team is under 28. Our employees are characterized by individual style, health, positivity, joy, and innovation, so our products are distinctive and set trends.

5. Our Learning
LA'FESTIN is a company that continuously learns and improves. We provide a good development platform for employees, offering internal and external training, job rotation, work experience sharing, mentorship from senior employees, lectures by industry experts, and other training methods, enabling employees to continuously grow and gain broad promotion opportunities.

III. Corporate Beliefs
LA'FESTIN possesses boundless youthful energy. We firmly believe all difficulties can be overcome. We continually encourage ourselves, never giving up or abandoning our dreams, persistent in our beliefs and steadfast in the pursuit of our aspirations.

Company Address: Room 2008, Building D, Huilong, Helong Road, Baiyun District, Guangzhou (D Zone, Cross-Strait Information Industry Park)
Bus Stop: Hebian Station