Chongqing Xinxian Agricultural Technology Co., Ltd. was established in May 2017. ·Operating Model: Relying on the Internet, it adopts an automated, data-driven, and intelligent new retail model. Through digital technology, it achieves comprehensive integration of physical and virtual retail supply chains, transaction and delivery chains, and service chains. ·Supply and Logistics: It has established a global direct fruit procurement channel, and simultaneously emphasizes local agricultural-supermarket linkage as well as distributed cloud warehouses and a globally intelligent logistics distribution chain, ultimately providing consumers with a seamless omnichannel consumption experience. ·New Retail Advantages: Combined with big data, it can conduct real-time and precise analysis of customer demand, product regulation, and operations and consumption, continuously improving operational strategies. ·Development History: The company has a registered capital of 10 million yuan and plans to invest 160 million yuan within three years. Currently, the company has invested a cumulative total of 20 million yuan in various aspects, with nearly 150 employees. Six offline community experience stores are in operation. On July 31, 2017, the Xinxian C Fruit WeChat Mall went online. ·Business Philosophy: Insist on putting customer experience first. ·Corporate System: The company takes "Dedication · Innovation · Responsibility" as its corporate spirit, and "Efficient and Pragmatic · Service First · Execute to the End" as its corporate style. ·Corporate Vision: To build a top brand in the fruit industry.
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