Grandland Group was founded in 1995. It is a specialized and comprehensive listed group enterprise (stock code: 002482) mainly engaged in architectural decoration design and construction, and green building materials research and production. It is an enterprise with the most complete types of qualifications and the highest grades in the industry, ranking among the top in South China. The company has been honored as a Fortune China 500 enterprise for two consecutive years, and is a high-tech enterprise and a contract-abiding and credit-worthy enterprise.
Grandland upholds the development philosophy of "green, low-carbon, culture, and technology," and positions itself as a "world-class comprehensive integrated service provider for green decoration." Its business covers interior decoration, curtain walls, intelligence, mechanical and electrical, landscaping, rail transit, new materials, furnishings, and other fields. Taking the transformation and upgrading of traditional industries as its mission, and based on technological innovation and creative design, Grandland actively promotes industrialization, integration, intelligentization, high-techization, internetization, and energy conservation and environmental protection in the industry, striving to build a beautiful habitat that is green, healthy, comfortable, fashionable, and smart.
In the field of technological innovation, Grandland initiated the establishment of the first and only scientific research institute in the industry. With green, energy-saving, environmental protection, and innovation as its development themes, the institute is dedicated to using new technologies to promote the upgrading of the traditional decoration industry, the transformation of scientific and technological achievements, the incubation of innovative technologies, the docking of industrial capital, and the upgrading of industrial structure. At present, Grandland has 229 national patents, has obtained more than 300 innovative achievements and technological demonstration projects, and has participated in the compilation of more than 80 national and industry standards. Its technological research and development capabilities are at a leading level.
In the field of creative design, Grandland Design Institute has developed into one of the comprehensive design institutions with the largest scale of designers and the most industry influence in the country. The design institute consists of an international creative design center, a senior consultant team, seven comprehensive branches, three professional branches, and a lighting research center. It has successfully cooperated closely with world-leading design institutions such as WATG of the United States, ABC of the United States, HASSELL of Australia, and HID of Germany, creating numerous international five-star brand hotels and landmark projects. It has also signed contracts and carried out in-depth cooperation with Nanyang Technological University of Singapore, the Central Academy of Fine Arts, Guangzhou Academy of Fine Arts, Sichuan Fine Arts Institute, and Tianjin Academy of Fine Arts, playing a demonstrative role in school-enterprise cooperation.
The company implements the "three-step" development strategy of "comprehensive service platform for architectural decoration + green home improvement O2O + smart home service platform," consolidates its traditional public decoration business, develops three new businesses—customized fine decoration, internet home improvement, and smart home—and accelerates the pace of transformation and upgrading.
Relying on its strength in residential fine decoration, it has newly deployed a customized fine decoration business, engaging in cross-border cooperation with real estate developers. Using a B2B2C model, it provides tailor-made solutions for households with different needs, achieving a win-win situation for all three parties.
Adhering to the concept of "technology makes the home understand you better," it has developed the "Turing Cat" smart home product, committed to building an open, compatible, and self-learning smart home ecosystem platform, providing users with a butler-style smart home overall solution. Relying on "Turing Cat," it has established a closed-loop ecosystem of "decoration—smart home—smart community," ultimately realizing big data operation services.
With internet thinking, it actively seeks changes in home improvement and launched the Guojiajia decoration website to create a one-stop home improvement consumption experience B2C platform for young people born in the 1980s and 1990s, providing a "what you see is what you get" scenario-based experiential consumption, reconstructing a home improvement business ecosystem of "not settling," and winning widespread attention and praise from users and all sectors of society.
After more than 20 years of development, Grandland has achieved outstanding results in customer resources, brand reputation, talent accumulation, and capital strength. In the future, Grandland will continue to strengthen its advantageous areas, implement the "Belt and Road" initiative, and rely on domestic and foreign professional teams and high-level talents in the fields of internet, scientific research, design, and finance to concentrate efforts on building a research and development chain based on green, environmental protection, and innovation; an industrial chain based on decoration, landscaping, intelligence, etc.; a financial chain based on engineering projects; and a supply chain based on the Internet of Things, realizing the strategic upgrade to a big data operator.
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