Cuilu Group

Shenzhen Cuilu Jewelry Co., Ltd. was established in August 1996 with a registered capital of 30 million RMB. It is a large-scale jewelry enterprise integrating the production, processing, wholesale, retail, and self-operated import and export of gold, platinum, K-gold, and inlaid jewelry.

In order to expand production scale and adapt to fierce market competition, the company spent heavily in 2004 to purchase factory buildings in the Shuibei Industrial Zone, Luohu, Shenzhen, and built a modern Cuilu Jewelry Industrial Park integrating design, production, and sales. On January 21, 2005, it successfully moved to the new site for business. With the opening of the new headquarters building, Cuilu Company has the largest independent sales showroom in the country; at the same time, the company also works closely with the International Platinum Association and has established the world's first independent display and sales hall of the International Platinum Association.

The company has strong production, development, and scientific research capabilities, with four specialized production factories for gold, platinum, K-gold, and inlay. It has more than 20,000 square meters of standard factory buildings; more than 1,200 senior designers, model makers, tooling technicians, and professional technicians; it has successively introduced more than 300 sets of advanced jewelry production equipment from Italy, Japan, Hong Kong, Taiwan, and other countries and regions; and produces more than 60,000 product styles and varieties. The company supplies 600 jewelry dealers across the country, has self-operated specialty stores in major and medium-sized cities such as Beijing, Nanjing, Shanghai, Shenyang, and Guangzhou, and its products cover more than 90% of the country's regions, forming a crisscrossing Greater China marketing network.

Since its establishment, Cuilu Company has always adhered to the business purpose of honest operation and constant improvement, and with quality as the foundation, it has successfully passed the ISO9001-2000 quality assurance system certification. It has also won many honorary titles, including National Quality Inspection Qualified Product, China Bestselling Commodity, Consumer Trusted Commodity, China Jewelry Industry Famous Brand, Excellent Member of the Shanghai Gold Exchange, Excellent Private Enterprise, 2003 Shenzhen Top 100 Industrial and Commercial Enterprises, 2004 Shenzhen Top 100 Industrial and Commercial Enterprises, and 2003 Shenzhen Bonded Zone Top Ten Excellent Enterprises. In the national jewelry industry, our company is the first and the only enterprise in Shenzhen to obtain the honorary title of Measurement Trustworthy Unit; it also received the honor of Shenzhen's Top Ten Most Potential Trademarks issued by the Shenzhen Administration for Industry and Commerce; in September 2004, Cuilu jewelry was rated as a China Famous Brand Product by the General Administration of Quality Supervision, Inspection and Quarantine. In September 2005, Cuilu jewelry's Cuifu brand was also rated as a China Famous Brand Product!

The company upholds the business purpose of honest operation and constant improvement, takes customer satisfaction as our pursuit as its service commitment, and with a marketing strategy of novel styles, exquisite craftsmanship, superior quality, reasonable prices, excellent service, and reputation first, it joins hands with industry colleagues to spread Chinese national jewelry culture and jointly build a Chinese national jewelry brand.

The company's new site is located at No. 3, Second Street, Shuibei Second Road, Luohu District, Shenzhen, with a building area of more than 20,000 square meters. It is a modern industrial park integrating dining, accommodation, work, and life functions. It is equipped with supporting service facilities such as an employee cafeteria, entertainment room, library, store, and employee medical room, and holds regular employee birthday parties every month and distributes valuable gifts. It currently has four specialized production factories for gold, platinum, K-gold, and inlay, possesses advanced jewelry production equipment, and has strong production, development, and scientific research capabilities. The spacious and bright factory buildings and rigorous and standardized management provide employees with a good platform for work, life, study, and development.