In 1993, Guangzhou New Orient Biotechnology Co., Ltd., under the Dafang Yongjia enterprise, was established within Sun Yat-sen University, the capital of China's skincare and cosmetics manufacturing industry in Guangzhou. From its inception, it set its corporate lifeline as 'R&D only, quality only.' Its business not only covers domestic OEM/ODM processing but also extends to deep cooperation with brand partners worldwide, operating in over 20 countries and regions. From the beginning, it rapidly led the professional beauty and cosmetics industry in China and became an industry leader. Currently, the company boasts a portfolio of well-known daily chemical and professional line brands, a high-quality scientific research team, and a comprehensive and stable marketing system and sales network. Among them, professional line brands such as '*Elements', 'Feiyang.Baidi', and 'Xinjifu' have maintained their leading positions in the professional line for many years, while daily chemical line brands like 'Big Eyes', a children's skincare expert, and 'Yijia', etc., have won the trust and affection of countless Chinese women and children through their image as professional skin care experts.
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