沃易购是由中国联通发起成立的基于信息消费行业的B2B垂直电商平台, 平台利用互联网实现了信息消费产品的“集中化、扁平化、透明化和端到端”运营，开创了通信行业基于平台经济的产业互联网经营新模式和供应链金融新模式。沃易购为产业链上下游合作伙伴提供商品直供、营销推广、资源配置、经营支撑和金融服务等一揽子解决方案，形成了“上下游一体化、信息使用集中化、资源配置市场化、盈利模式多元化”的平台经济效应。
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