集团自2000年创业以来，始终以建设温馨、和谐的家园，提升消费者的居家生活品味为己任，视信誉为生命，创新为原动力，走专业、精品经营路线，多年来一直保持快速稳步发展。目前在青岛、淄博、烟台、温州等城市已开办了8家大型家居连锁商场，总营业面积超过36.5万平方米，年销售额突破26亿元***，是山东省规模*大的民营家居连锁企业。商场实行“市场化经营、商场化管理”的经营模式，实行统一经营、统一管理。
2010年集团各大商场全面推出“绿色环保、先行赔付、差价返还、7天无理由退换货、24小时投诉答复、免费送货”6项服务承诺，成为行业管理的新典范。
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