Shanghai Yitian Cultural Tourism Development Group Co., Ltd.

Shanghai Yitian Cultural Tourism Development Group Co., Ltd. is a pioneer enterprise primarily engaged in cultural tourism, distinctive towns, pastoral complexes, urban complexes, and other industries. The company is dedicated to cultural planning and design, investment and construction, and operation and management. Its business sectors cover multiple development and service fields, including cultural tourism industry planning, cultural exchange, performance operation and management, as well as the research, development, and promotion of cultural tourism creative products. The group is headquartered in Shanghai and currently has more than 10 subsidiaries and branches, with over a thousand employees.
To promote the substantial development and prosperity of the cultural tourism industry, the company is accelerating its layout and development across the country. By integrating regional distinctive cultural resources and implementing a cultural tourism brand strategy, it continuously innovates products and business formats, establishing branches in East China, Southwest China, and other regions.
In recent years, the company has worked closely with governments at all levels and excellent domestic and international cultural and creative enterprises. In 2013, with foresight and extraordinary insight, the company invested RMB 1.2 billion to launch the key project of Jiangxi Province [Yitian Cultural Tourism City], covering a total area of over 1,300 mu, and received honors such as a key project of Jiangxi Province, one of the top 100 preferred national tourism projects, a key project of distinctive cultural industries in 2015, and a national 4A-level scenic spot. In 2015, it invested RMB 2.6 billion to launch the distinctive town project in Kaili, Guizhou [Yitian · Miao-Dong Cultural Tourism Famous City], with a total area of approximately 2,300 mu. In 2017, the group launched the distinctive town project in Shangrao, Jiangxi [Yitian · Lingshan Town], with a total area of 3,228 mu, with an initial investment of RMB 3 billion in the first phase, and in the same year, it was selected as a distinctive town in Jiangxi Province and successfully shortlisted in the national distinctive sales list. Meanwhile, actively responding to the strategic concept of the national "13th Five-Year Plan," the company is about to initiate several large-scale cultural tourism industry projects in East China and Southwest China.