Mingdao Lighting

Mingdao Culture Technology Group was founded in 2012. The company focuses on the cultural tourism industry, digital creative industry, and public cultural industry, with cultural tourism performing arts, immersive night tours, cultural tourism commercial complexes, and rural cultural tourism as its core. It provides full-service solutions integrating cultural tourism creative production, performing arts equipment supply, integrated project implementation, and operation services. The company is a leading enterprise in domestic cultural tourism performing arts and night tour total production, and also the largest professional performing arts lighting enterprise in terms of domestic market sales; it has numerous first-class technology and cultural tourism creative production talents.

The Group is the total production unit for major projects such as the large-scale immersive performance "Music of Dunhuang" and deeply participated in the famous director Wang Chaoge's project "Only Henan". Its products have been widely used in numerous major projects such as the G20 Hangzhou Summit's artistic performance "Most Memorable is Hangzhou". The company is a vice president unit of the Tourism Chamber of Commerce of the All-China Federation of Industry and Commerce, and has successively received honors such as the National Specialized, Refined, Distinctive, and Innovative "Little Giant" Enterprise and Guangzhou "Future Unicorn" Innovative Enterprise.

The Group takes "making cultural tourism more attractive" as its mission and "culture + technology + operation" as its development strategy. It will continue to be committed to innovatively interpreting Chinese culture and work with government and enterprise partners to promote high-quality development of the cultural tourism industry.

With the advent of the new era of leisure economy, Mingdao Group, based on the trend of experience upgrading, targets new business formats of scenic areas, new spaces for urban cultural tourism, and new experiences for rural cultural tourism, comprehensively empowering the upgrading of consumption formats in scenic areas, cities, and rural areas, creating a better life experience for the people.

As a leading enterprise in domestic cultural tourism performing arts and night tour total production, Mingdao Culture Technology Group is the total production unit for numerous cultural tourism projects such as the 2021 Boao Forum for Asia light and shadow poetic painting performance "Splendid Tianshui", the large-scale immersive performance "Music of Dunhuang", the large-scale light and shadow performance "Great兰州", the real-scene light and shadow performance "Fenghua Shexian", the Hotan light and shadow performance "约特干故城", and the Guangzhou Zhudong Village water curtain light and shadow performance "竹映洪拳", winning important cultural tourism industry awards such as the Gold Award of China's Best Tourism Industry Innovation Award and the China Tourism Performing Arts Innovation Model Award.

The Group focuses on the cultural tourism industry, digital creative industry, and public cultural industry, bringing together a large number of professional talents in fields such as cultural tourism performing arts, cultural creativity, visual design, and digital entertainment. The Mingdao Culture team has been a long-term partner of the famous director Wang Chaoge for visual arts and creative production, with cooperation lasting ten years, responsible for her famous three series of works: "Impression", "Again", and "Only".

Mingdao Lighting Technology Company, a subsidiary of Mingdao Culture Technology Group, is the largest professional performing arts lighting enterprise in terms of domestic market sales. Its lighting products have been widely used in numerous major domestic and international projects such as the 70th anniversary of the founding of the People's Republic of China Tiananmen Square gala activities, the G20 Hangzhou Summit's artistic performance "Most Memorable is Hangzhou", the Qingdao Summit of the Shanghai Cooperation Organization, CCTV Spring Festival Gala, Hunan Satellite TV's "I Am a Singer", National Centre for the Performing Arts, Russia's Nikulin Circus, and the Universal Theatre in Los Angeles, USA.

Mingdao Culture Technology Group interprets cultural connotations with innovative technology products combined with IoT smart systems and cutting-edge technologies such as virtual reality (AR, VR). Through real-time rendering technology, augmented reality, virtual reality, motion capture, and interaction technologies, it carries out virtual performing arts project construction, empowering traditional performing arts spaces, tourist attractions, urban commercial complexes, public spaces, and rural cultural tourism construction, achieving the integration of culture and technology and enhancing the cultural tourism consumption experience.

Company address: No. 10 Yongli Road, Xinhua Street, Huadu District, Guangzhou (near Haoli Garden, close to Baiyun Airport, Qingbu Metro Station on Line 9)

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