河南云安溯源科技有限公司（以下简称“云安溯源”）自主研发的“食安鲜生”电商平台，将“互联网+农产品流通+追溯”作为主要的创新方向，利用平台交易双方产生的信息数据，实现销售与追溯双重功能，创建可追溯电商品牌，提高平台企业经济效益；将种养植、生产加工、仓储物流、批发零售等企业追溯体系建设与电子商务、智慧物流等信息化建设相结合，增强信息交互、在线交易、精准营销等功能；推动追溯体系与平台上的批发零售企业电子结算系统、冷链物流配送等体系融合发展，致力于打造智慧农业。
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