Zhi'er Xing

Zhi'er Xing is a precision marketing service provider based on big data and omni-channel marketing. It was the first in China to introduce advanced international marketing concepts and began using big data to provide marketing services to brand owners and retailers at an early stage, pioneering multiple data standards, analysis models, and marketing methods based on big data. Zhi'er Xing creatively proposed the O2O data integration concept, establishing a big data omni-channel precision marketing platform including hypermarkets, paper media, PCs, mobile SMS, and mobile apps. Relying on hypermarkets, convenience stores, and leading e-commerce platforms, and based on online and offline big data, supported by the Internet, mobile Internet, and LBS, it integrates services such as cross-channel shopping behavior analysis, strategic evaluation, market research, brand communication, and business promotion. As of June 2015, Zhi'er Xing had cooperated with nearly 60 leading retailers, covering about 10,000 supermarket, hypermarket, and convenience store outlets. Its offline network covers about 200 prefecture-level cities in 26 provinces in China, reaching over 9 million shoppers daily and 70 million shopper households. Zhi'er Xing has also established offices in major cities, equipped with a professional service team covering functions such as marketing consulting, IT technology, and operation and maintenance. Zhi'er Xing has been widely recognized by major brand owners. Global top FMCG advertisers, such as Procter & Gamble, Coca-Cola, Pepsi, Unilever, Danone, Uni-President, Master Kong, etc., have chosen to cooperate with Zhi'er Xing on a long-term basis. Zhi'er Xing's precision marketing platform serves more than 150 brands annually and executes over 300 promotional projects.