以短视频、直播、微博、以及社区的形态为主流，完整记录宠物与主人生活，满足80后宠友乐评论、90后宠友喜社交、00后宠友爱展现心态。形成宠友社交，消费的高黏性、高共鸣，和周期性。根据小它线上的宠物社区的属性而定满足所有宠友可以随时随地聚会，远场+近场的社交活动，完整人际宠际的朋友圈，消费活动的呼朋引伴。
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