Joyin E-commerce

JOYIN was founded in 2016 by three engineering PhDs who returned from the United States. It was established in Phoenix, Arizona, USA. The company is a global toy and celebration consumer goods enterprise integrating product R&D, design, brand operations, sales, and supply chain management. With the mission of "lighting up extraordinary moments of togetherness with celebration and play," it strives to become the world's leading brand in toys and celebrations. Currently, JOYIN covers major global markets including North America, Europe, the Middle East, Australia, and Asia-Pacific, serving over 20 million families worldwide each year. The company owns multiple brands such as JOYIN, JOVA, and lalalark, with products spanning three categories: festival celebrations, toys, and maternal and infant products. It reaches global consumers through diversified channels including Amazon, Walmart, Target, TikTok, and its own independent websites. Building on a decade of development, JOYIN will continue to drive growth with products and creativity, insisting on creating quality products that bring a knowing smile to every family, and letting celebration and play illuminate every extraordinary moment of togetherness. We make Smiles.