“营销将才计划”为娃哈哈全国销售市场未来区域经理招聘培养计划，是集团公司重点管理人才储备项目，是打造销售中坚力量的工程。坚持立足市场开展实战培养，秉承“给年轻人机会，让优秀的人更优秀”的理念，营销将才前3年需扎根市场学习历练，期间穿插进行培训、轮岗，边干边学。由集团、销售公司、市场“三方培养、定期跟踪”，省级市场总经理负责帮带，销售公司总经理、人力资源部部长等集团高管长期联络与关注！目标是3年时间培养成为优秀区域经理，5年后成长为新星省级经理！
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