菜丁秉承"让农民吃上放心菜",的愿景,以"让农民开心、市民舒心、政府放心"为企业宗旨，坚持以服“服务三农、保障民生、平抑物价、食品安全、维护稳定”的使命，按照“搭平台、构网络、建体系”的经营思路，以菜丁智能农贸市场、菜丁农贸产品物流园、菜丁网、菜丁优先社区店、菜丁供应链为运营核心，运用F2B2C线上线下融合发展的创新模式，倾力打造全产业链农产品交易平台。是农业领域的新零售代表，先后获得国家高新技术企业、省电商百强企业、省农业龙头企业等荣誉称号。
为改变当前产、供、销各环节存在突出食品安全问题，菜丁利用物联网和互联网技术对接农产品基地，以专业配送、冷链仓储、智能管理为基础，形成集研、产、供、销一体化，实现优质农产品从源头到市场的全程可塑源控制，全力打造智能农贸市场*。
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