Mo Xiaoxian

Founded in 2017, the Mo Xiaoxian brand is a new-generation trendy instant food brand, focusing on new instant foods such as self-heating hot pot, self-heating rice, instant brewing, and quick-cooking products. The brand philosophy of Mo Xiaoxian has always been to provide young people with affordable and high-quality instant food products. By 2022, Mo Xiaoxian had sold a cumulative total of 160 million boxes of its self-heating hot pot, self-heating rice, instant brewing series, and quick-cooking series, with annual sales exceeding 1 billion yuan, achieving nationwide sales leadership in both self-heating food and rice products. Mo Xiaoxian adheres to the product standards of "quality, health, and diversity," making products with authentic ingredients. Its sour and spicy vermicelli, bamboo shoot tip beef rice, and spicy vegetable self-heating hot pot have won the International Taste Institute's deliciousness awards. In 2023, it was further honored with the China Consumer Annual Growth Power Brand award. In the future, Mo Xiaoxian will continue to uphold its original aspiration and promote the vigorous development of the instant food category.