Wanlian

On August 24, 2015, a piece of major news quickly shook the entire decoration industry: the cooperation launch conference for Vanke-Lianjia home decoration business was grandly held at Diaoyutai State Guesthouse, which marked the official establishment of Vanke-Lianjia Decoration Co., Ltd., a joint venture between Beijing Vanke and Lianjia Group. At the same time, the conference also announced that its first product "Refined+" would be launched in October. If this cooperation is a platform integration, then this integration is a natural integration of primary and secondary housing resources, as well as an integration of resources in the production and circulation fields. In facing the decoration industry, which is characterized by low quality, low trust, and low service—the "three lows"—the two giants share tacit understanding and common aspirations. We hope that "fine craftsmanship quality" can help define a quality standard for the industry, a standard of fine workmanship, and that in the decoration process, we can focus on the offline aspects, ensure project quality, and play our role in transforming migrant workers into industrial workers. Other marketing channels and products will cater to current market demands, gradually moving from standard products to personalized products, with personalized styles and functionalities, to provide customers with a better life. Refined+, I believe our enterprise can achieve this.